April 29, 2010

NCOA is a Good Thing

Posted in data hygiene, direct mail, NCOA, Targeted Marketing tagged , at 3:55 pm by admailinc

We compare our customer database file to the National Change of Address file.  If we find an UPDATED address, we replace the old address with the new one, and send customers this information so they can in turn update their source file(s).

If we didn’t do this, there would be more Undeliverable As Addresses mail, and customers who mail first class or who use an ancillary endorsement will get the pieces back with a big yellow sticker, and postage due.

We say, why pay for the postage for pieces that will come back – when NCOA means you update your list BEFORE you send out mail.

If a customer is reluctant to have the database updated, we can remove the records which changed, and mail them out at full rate first class.

We believe the process makes sense, and we support the USPS in this required change. NCOA processing allows you to update and remove bad records, saving you money on printing and postage, and it gives you valuable feedback on the quality of your list.

September 11, 2009

Ad Mail Green Policies

Posted in Sustainability tagged , , , , , , , at 6:47 pm by admailinc

Can direct mail be green? As the beloved Muppet Kermit the Frog once sang, it’s not easy being green. But at Ad Mail, we know direct mail and green thinking go hand in hand, and we’ve been assisting our customers with green mailings for years. And as Kermit told us, there’s a lot to love about being Green!

Green is the color of Spring
And green can be cool and friendly-like
And green can be big like an ocean, or important
Like a mountain, or tall like a tree

Here at Ad Mail, we minimize waste and our impact, and the waste we do create we recycle. We also offer a wide array of recycled papers and envelopes and will return extra material, or recycle, based on your request. As far as ink is concerned, we offer soy-based inks for offset printing, recycle waste ink and recycle our ink & toner cartridges.

Another way to make sure your mailings are green and efficient is communicating postal changes so you can better target your mailings, mail fewer pieces, and achieve better results.  How do we target your mailings? We NCOA all address files for presorted mailing and remove undeliverable pieces, as well as provide you with updated addresses so your files are up to date. We also offer Paperless Proofing for your digital print projects.

We are continually striving to make improvements- so if you have ideas, please share them!

When green is all there is to be
It could make you wonder why, but why wonder why
Wonder, I am green and it’ll do fine, it’s beautiful
And I think it’s what I want to be

Well said, Kermit.

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September 4, 2009

Effective September 8, 2009, changes in postal regulation for booklet (self-mailer) style mail pieces.

Posted in Postal Regulations tagged , , , , at 4:27 pm by admailinc

The Postal Service will adopt new standards to reflect changes to the construction and sealing of letter-sized booklets mailed at the automation, presorted machinable or carrier route letter prices. We will also adopt a definition of booklets and clarify weight standards for letter-sized mail.
The definition of a booklet is a mail piece consisting of bound sheets or pages. Any binding method may be used if it results in a nearly uniform thick mail piece. Spiral bindings do not meet this criterion and do not qualify for automation prices. Multiple sheets nested together with no binding method are still folded self mailers.

The maximum height for a machinable or automation booklet will be 6 inches, instead of the 6 1/8 inches today. The maximum length will vary between 9 and 10 ½ inches depending on design instead of the 11 ½ inches today. Heavy booklets weighing 3 ounces should not be longer than 9 inches. The spine is required to be at the bottom (preferred) or at the leading edge. The wafer seals required for booklets must have no perforations and must be 1 ½ inch in diameter. Larger and heavier booklets will require 2 inch seals.

These new standards are scheduled to take effect September 8, 2009.

The proposed standards for folded self mailers have become recommendations while the Postal Service conducts further testing on these designs. If you have any questions or concerns or need more clarification, simply respond to this post or give us a call at Ad Mail. Happy Mailing!