April 29, 2010

NCOA is a Good Thing

Posted in data hygiene, direct mail, NCOA, Targeted Marketing tagged , at 3:55 pm by admailinc

We compare our customer database file to the National Change of Address file.  If we find an UPDATED address, we replace the old address with the new one, and send customers this information so they can in turn update their source file(s).

If we didn’t do this, there would be more Undeliverable As Addresses mail, and customers who mail first class or who use an ancillary endorsement will get the pieces back with a big yellow sticker, and postage due.

We say, why pay for the postage for pieces that will come back – when NCOA means you update your list BEFORE you send out mail.

If a customer is reluctant to have the database updated, we can remove the records which changed, and mail them out at full rate first class.

We believe the process makes sense, and we support the USPS in this required change. NCOA processing allows you to update and remove bad records, saving you money on printing and postage, and it gives you valuable feedback on the quality of your list.

January 7, 2010

Smarter Direct Marketing- New MOVE UPDATE Non Compliancy fees are now in effect!

Posted in direct mail, Postal Regulations at 9:43 am by admailinc

Beginning January 4, 2010, mailers must now meet new Move Update standards for presorted First Class and Standard mailings or risk a Non Compliancy assessment of $0.07 per piece for the entire mailing, or pay full rate postage!

Luckily, being compliant is easy. Ad Mail can run your data through NCOA and update the address data for a nominal fee and send the updates to you at no additional charge. This small step can save you a big headache in the future, so don’t delay. Contact a mailing specialist at Ad Mail today to clean your files to comply with the new rules of 2010.

Clean Files, Compliant Data, Smart Direct Marketing!
Happy New Year!

November 23, 2009

Targeted Marketing- Be Selective

Posted in direct mail, Targeted Marketing tagged , , , , , at 12:35 pm by admailinc

Targeted Marketing vs. Mass Marketing. In one corner we have mass marketing- sending out your message to the masses, and hoping something sticks. In the other corner, targeted marketing- doing your homework, knowing your audience and what appeals to them, and targeting them personally by using professional titles and first names. The fight just doesn’t seem fair.

Targeted marketing is much more effective than mass marketing and has proven results. Mass marketing typically achieves a 1% response rate, while targeted marketing achieves response rates that can be as much as 15 times higher. The key is to know your audience, and where to find them. If you’ve ever tried to do this on your own, you know the challenges you’ll face. That’s where we come in.

It is critical to market and keep your name in the mind of consumers – especially in a challenging economic environment – in order to keep generating sales. For example, if your business relies on consumers, then targeting homeowners needs to be a key element of your strategy. Direct mail is among the most effective ways to reach homeowners, but identifying them and getting your information in their hands in a timely manner relies on accurate and targeted lists.
Ad Mail employs a marketing strategy to help companies reach homeowners with specific demographic profiles that match their ideal customer.

Most companies don’t have the time to run a direct mail program, that’s why we take care of everything related to the mailing campaign – from printing, profiling, homeowner list, to mailing – allowing busy executives to focus on managing their business. Ad Mail is an extension of each company’s marketing team, helping them develop their strategy, find their audience, and deliver the message in a timely and cost-effective way.

September 21, 2009

Saving the Trees

Posted in direct mail, Sustainability at 12:35 pm by admailinc

The pressure to go green is increasing every day. According to statistics compiled by the USPS, 2008 was a watershed year for environmental awareness. We’re certainly doing our part at Ad Mail to make mailing more green, specifically by offering a wide variety of recycled paper and envelopes.

Choosing recycled paper helps you go green because…
Recycled paper is made from products that have already been used. The process of producing paper from these sources requires less energy and chemicals than starting from scratch again.

Consumers want to receive mail from you- direct mail ranks 2nd only to TV advertising- but they want to feel good about it too.

• Young consumers rate 75% of the mail they receive as valuable.
• 50% of Gen Y consumers say a brand’s environmental message influences their buying decisions.
• 46% of Gen Y consumers say they would shop more often at a retailer if that brand took a pro-environmental stance.

It’s not just the youth who are interested in being green. New research suggests 50% of all shoppers now consider the environment when making a purchase.

Reporting your green initiatives can also have a positive impact on your company’s bottom line – a study recently conducted by GMA and Price Waterhouse Coopers showed that companies who reported sustainability data experienced:

Higher Gross Margins and Return on Sales
Higher Return on Assets
Stronger Cash Flow
Rising Shareholder Return

Bottom line – going green is smart for your budget, the earth and the consumers. Happy Mailing!

September 11, 2009

Ad Mail Green Policies

Posted in Sustainability tagged , , , , , , , at 6:47 pm by admailinc

Can direct mail be green? As the beloved Muppet Kermit the Frog once sang, it’s not easy being green. But at Ad Mail, we know direct mail and green thinking go hand in hand, and we’ve been assisting our customers with green mailings for years. And as Kermit told us, there’s a lot to love about being Green!

Green is the color of Spring
And green can be cool and friendly-like
And green can be big like an ocean, or important
Like a mountain, or tall like a tree

Here at Ad Mail, we minimize waste and our impact, and the waste we do create we recycle. We also offer a wide array of recycled papers and envelopes and will return extra material, or recycle, based on your request. As far as ink is concerned, we offer soy-based inks for offset printing, recycle waste ink and recycle our ink & toner cartridges.

Another way to make sure your mailings are green and efficient is communicating postal changes so you can better target your mailings, mail fewer pieces, and achieve better results.  How do we target your mailings? We NCOA all address files for presorted mailing and remove undeliverable pieces, as well as provide you with updated addresses so your files are up to date. We also offer Paperless Proofing for your digital print projects.

We are continually striving to make improvements- so if you have ideas, please share them!

When green is all there is to be
It could make you wonder why, but why wonder why
Wonder, I am green and it’ll do fine, it’s beautiful
And I think it’s what I want to be

Well said, Kermit.

Post to Twitter Post to Plurk Post to Yahoo Buzz Post to Delicious Post to Digg Post to Facebook Post to Ping.fm Post to Reddit Post to StumbleUpon

September 4, 2009

Effective September 8, 2009, changes in postal regulation for booklet (self-mailer) style mail pieces.

Posted in Postal Regulations tagged , , , , at 4:27 pm by admailinc

The Postal Service will adopt new standards to reflect changes to the construction and sealing of letter-sized booklets mailed at the automation, presorted machinable or carrier route letter prices. We will also adopt a definition of booklets and clarify weight standards for letter-sized mail.
The definition of a booklet is a mail piece consisting of bound sheets or pages. Any binding method may be used if it results in a nearly uniform thick mail piece. Spiral bindings do not meet this criterion and do not qualify for automation prices. Multiple sheets nested together with no binding method are still folded self mailers.

The maximum height for a machinable or automation booklet will be 6 inches, instead of the 6 1/8 inches today. The maximum length will vary between 9 and 10 ½ inches depending on design instead of the 11 ½ inches today. Heavy booklets weighing 3 ounces should not be longer than 9 inches. The spine is required to be at the bottom (preferred) or at the leading edge. The wafer seals required for booklets must have no perforations and must be 1 ½ inch in diameter. Larger and heavier booklets will require 2 inch seals.

These new standards are scheduled to take effect September 8, 2009.

The proposed standards for folded self mailers have become recommendations while the Postal Service conducts further testing on these designs. If you have any questions or concerns or need more clarification, simply respond to this post or give us a call at Ad Mail. Happy Mailing!

September 2, 2009

Hello world!

Posted in Social Media at 6:14 pm by admailinc

We’re blogging! Stay tuned for tips and ideas to make your direct mail stand out from the crowd and ideas for getting the best ROI.

Find us on social media- we’re on FB, Twitter, LinkedIn and Yelp.

Become a fan on facebook- find us at Ad Mail, Inc. and follow our tweets on Twitter @AdMailPDX.  Thanks for reading! Stay tuned for more.

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