April 29, 2010

NCOA is a Good Thing

Posted in data hygiene, direct mail, NCOA, Targeted Marketing tagged , at 3:55 pm by admailinc

We compare our customer database file to the National Change of Address file.  If we find an UPDATED address, we replace the old address with the new one, and send customers this information so they can in turn update their source file(s).

If we didn’t do this, there would be more Undeliverable As Addresses mail, and customers who mail first class or who use an ancillary endorsement will get the pieces back with a big yellow sticker, and postage due.

We say, why pay for the postage for pieces that will come back – when NCOA means you update your list BEFORE you send out mail.

If a customer is reluctant to have the database updated, we can remove the records which changed, and mail them out at full rate first class.

We believe the process makes sense, and we support the USPS in this required change. NCOA processing allows you to update and remove bad records, saving you money on printing and postage, and it gives you valuable feedback on the quality of your list.

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