November 23, 2009

Targeted Marketing- Be Selective

Posted in direct mail, Targeted Marketing tagged , , , , , at 12:35 pm by admailinc

Targeted Marketing vs. Mass Marketing. In one corner we have mass marketing- sending out your message to the masses, and hoping something sticks. In the other corner, targeted marketing- doing your homework, knowing your audience and what appeals to them, and targeting them personally by using professional titles and first names. The fight just doesn’t seem fair.

Targeted marketing is much more effective than mass marketing and has proven results. Mass marketing typically achieves a 1% response rate, while targeted marketing achieves response rates that can be as much as 15 times higher. The key is to know your audience, and where to find them. If you’ve ever tried to do this on your own, you know the challenges you’ll face. That’s where we come in.

It is critical to market and keep your name in the mind of consumers – especially in a challenging economic environment – in order to keep generating sales. For example, if your business relies on consumers, then targeting homeowners needs to be a key element of your strategy. Direct mail is among the most effective ways to reach homeowners, but identifying them and getting your information in their hands in a timely manner relies on accurate and targeted lists.
Ad Mail employs a marketing strategy to help companies reach homeowners with specific demographic profiles that match their ideal customer.

Most companies don’t have the time to run a direct mail program, that’s why we take care of everything related to the mailing campaign – from printing, profiling, homeowner list, to mailing – allowing busy executives to focus on managing their business. Ad Mail is an extension of each company’s marketing team, helping them develop their strategy, find their audience, and deliver the message in a timely and cost-effective way.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: