September 11, 2009

Ad Mail Green Policies

Posted in Sustainability tagged , , , , , , , at 6:47 pm by admailinc

Can direct mail be green? As the beloved Muppet Kermit the Frog once sang, it’s not easy being green. But at Ad Mail, we know direct mail and green thinking go hand in hand, and we’ve been assisting our customers with green mailings for years. And as Kermit told us, there’s a lot to love about being Green!

Green is the color of Spring
And green can be cool and friendly-like
And green can be big like an ocean, or important
Like a mountain, or tall like a tree

Here at Ad Mail, we minimize waste and our impact, and the waste we do create we recycle. We also offer a wide array of recycled papers and envelopes and will return extra material, or recycle, based on your request. As far as ink is concerned, we offer soy-based inks for offset printing, recycle waste ink and recycle our ink & toner cartridges.

Another way to make sure your mailings are green and efficient is communicating postal changes so you can better target your mailings, mail fewer pieces, and achieve better results.  How do we target your mailings? We NCOA all address files for presorted mailing and remove undeliverable pieces, as well as provide you with updated addresses so your files are up to date. We also offer Paperless Proofing for your digital print projects.

We are continually striving to make improvements- so if you have ideas, please share them!

When green is all there is to be
It could make you wonder why, but why wonder why
Wonder, I am green and it’ll do fine, it’s beautiful
And I think it’s what I want to be

Well said, Kermit.

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